The 18th edition of the SOUK will be held at PVM

Ivanhoé Cambridge is proud to collaborate with the SOUK to support the creative community of Montreal and showcase the talents of the metropolis.


Ivanhoé Cambridge is proud to collaborate with the SOUK to support the creative community of Montreal and showcase the talents of the metropolis.

From December 1 to 5, 2021, the 18th edition of the SOUK annual fair will take place at the mezzanine located on level 2 of 1 PVM while SOUK HABITAT experiential space will remain on the 20th floor of the same tower. The activation of these two locations in tandem will allow visitors to enjoy complementary experiences, including the opportunity to meet the artisans.

Two Different Experiences

The 18th edition of the SOUK design fair, which will take place at the mezzanine, will allow participants to meet and discuss with designers while discovering their creations. Visitors will also be invited to venture to the 20th floor of 1 PVM in the SOUK HABITAT experiential space inaugurated in December 2020. This space offers an immersion in a setting reminiscent of an apartment and offers a more intimate discovery experience, highlighting in context, the works of local designers while offering a breathtaking view of the most emblematic places and monuments of Montreal.

This 18th edition is: “an invitation to stroll according to one’s mood by offering two distinct experiences in the same place, where everyone chooses their experience in accordance with their desires and for the pleasure of making discoveries.”, explains AZAMIT, founder of SOUK. “We go from the lively SOUK MEZZANINE fair, where we can exchange with designers, to the SOUK HABITAT space, thought out like a haven of peace.”

“The arrival of this 18th edition of the SOUK and the continuation of SOUK HABITAT at PVM testify to our great interest in supporting local cultural and artistic initiatives, thanks to our modern and welcoming spaces, at the heart of our properties. This offer adds to all of the projects in which we are participating for a safe, gradual and attractive return to downtown Montreal for workers, and it responds to our desire to animate public spaces with immersive experiences.” said Annik Desmarteau, Vice President, Office, Quebec at Ivanhoé Cambridge.

Please note that you will need to provide the vaccine passport in the mezzanine area.

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About the SOUK

Inaugurated in 2003, SOUK is an incomparable marketplace for ideas, catering to the aesthetically aware and the design conscious. Curating and showcasing exceptional objects for the everyday modern lifestyle, SOUK extends a unique opportunity to connect with Montreal’s finest designers. Stemming from the desire to create a stimulating discourse around creative thinking and to elevate the best local talent, SOUK built a community driven by a love for design and engaging storylines. With Azamit at its helm, SOUK is an unparalleled platform for collaboration, imbuing the city with an artistic flair and building a polished tribe.